It’s a fact that catalogs are becoming more
specialized. Even if
your current catalog markets to a broad niche, you may want to re-think
your approach. In a very technical and demanding world, today’s
catalogs are targeting the niche within the niche. This very profitable
change also demands the catalog copywriter to be able to speak the
language of the micro-niche.
Speak The Customer's Language
Speaking to your customer in a
friendly, knowledgeable, and encouraging way happens only if the writer
understands their needs, their desires, and the emotions that motivate
the call to buy. Even if you’re not like your customer, with a little
research and thought you can come to know your customer just as though
he were your best friend.
Know Your Customer
Getting to know your customer
intimately will help you understand their priorities, “speak their
language”, and talk (write) to them on their level, not what you
perceive their level to be. If you try to imitate this feat, you’ll
fail.
Whether you’re writing for a catalog, or speaking face to
face, it quickly becomes apparent if you don’t know where your prospect
is in relationship to your product. One way to learn more about your
clients is to “get into their world”. Watch what they watch on TV,
visit places they frequent, read their books, read their magazines.
Talk to your market, and really get to know them. The results of doing
so will show in your catalog copy, and in your bottom line.
Answer Their Questions
Once
you know your potential customers, and can answer their questions on
their terms put that knowledge into your catalog. Make sure your
copywriters understand and are willing to investigate and relate to
your prospects on a deep level, not just on the surface.
Just as
in any sales material, catalog copy must hit the reader’s emotional
question of, “What’s in it for me?” The only way to be able to answer
this question effectively is to develop sincere in-depth knowledge
about your customer and the niche. You must be able to “speak their
language”.
Once you speak their language, your catalog becomes a
trusted source, full of credible solutions to your customer’s needs,
desires, and dreams …and you’ll see the results in your sales.
Author Janet Smith is a Freelance Copywriter providing Direct Mail & Online Copywriting & Consulting. Contact Janet at
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
|
|
Catalog Marketing
|
 We are currently offering deep discounts up to $700 while we source our two newest product catalogs.
|
|
Read more...
|
 Deciding to publish your products in a direct mail catalog will depend on whether or not you stand to earn more in profits than the cost of advertising.
|
|
Read more...
|
 We produce two catalogs that cater to two specific target audiences: women with children or grandchildren, and men with a household income of $75,000 or above.
|
|
Read more...
|
 We don’t cut costs when it comes to catalog design, print quality, or the quality of our mailing lists.
|
|
Read more...
|
 High quality photos sell products. Provide your high quality, print ready images or have our design partner G2 Catalog Design create stunning images of your featured products for $25.
|
|
Read more...
|
 Hybrid Media Marketing offers SEO’s, marketing agencies, and PPC specialists a way to increase sales for their clients while adding a profitable service to their list of offerings.
|
|
Read more...
|
 Hybrid Media Marketing evolved as a solution to the problems we as search engine marketers faced when promoting our client’s products online. |
|
Read more...
|
|
See How It Works
See how Hybrid Media Marketing can drastically increase product sales:
Submit Your Products
Think you products are a good fit for direct mail catalog marketing?
contact us with a link to your website and the products you would like to feature
|
