|
Great Catalog Photography |
More than your catalog printing content and listing
of your products and services, what attracts your target readers to
your catalog printing project are the photos and illustrations you
decide to include in your print marketing materials.
A picture paints a thousand words
That is why in your catalog printing project,
you have to make sure that your photos and pictures paint a pretty
picture when it comes to promoting your business.
When hiring a graphic designer and photographer to work for the elements in your
catalog printing project, hire someone who knows everything there is to
know about photography because it can make or break your target
readers’ reaction to your print catalogs. Or if you decide to do it
yourself, here are a few suggestions to help you get the most of your
catalog printing photography experience:
Product/Service is king
You always have to remember that without your products and services,
your catalog printing project is nothing. You only have your catalog
printing pieces because of one reason: to promote your products and
services.
No matter what the style, design or layout of your pictures and photos,
the bottom line is to highlight your products and services.
The most popular catalog printing photos are often featured in bold and
brilliant colors, with clear and concise format, no background, but
with a soft drop shadow. This makes it easy for your target readers to
know what’s in store for them.
By using no added element to
enhance your products and services in your catalog printing
photography, it produces better pictures by:
- making the feature products seem like they’re ready to jump off the page
- creating much larger photos
- providing the easy transition between the product edges and the page, which is done by the drop shadow effect
Group Shots: Avoid Like The Plague
Although your catalog printing project includes many of your products
and services (in fact, all of them), it doesn’t mean that you have to
get them in groups to maximize your space. You put them all together in
groups to help you give equal exposure to each one of your products.
However,
studies have shown that instead of giving each of your products the
proper exposure, group shots only make it less favorable to the eyes of
your target readers. More than anything else, your group shots of your
products help in decreasing your products’ sales opportunity in your
catalog printing project. Better to just do them individually.
Always get full ownership rights
Most photographers charge you per photo done. In addition, they retain
the ownership of the photo rights. In order to avoid this, you might
want to look for a catalog printing photographer who charges by the
hour and lets you negotiate with them regarding the unlimited use of
your catalog printing photos or even outright ownership.
And
as always, the bottom line is to get a catalog printing photographer
that is willing to work with you to achieve what you have in mind for
your catalog printing project.
Every person you let in to help
you come up with an award winning catalog printing (for your target
readers, that is) should act and do their tasks like family – caring
for the project and wanting the same things that the owner dreams for
his or her business. Only when you find these persons that you’ll be
guaranteed to achieve your dreams for your business.
For more information, you can visit this page on Catalog Printing
|
|
Catalog Marketing
|
 We are currently offering deep discounts up to $700 while we source our two newest product catalogs.
|
|
Read more...
|
 Deciding to publish your products in a direct mail catalog will depend on whether or not you stand to earn more in profits than the cost of advertising.
|
|
Read more...
|
 We produce two catalogs that cater to two specific target audiences: women with children or grandchildren, and men with a household income of $75,000 or above.
|
|
Read more...
|
 We don’t cut costs when it comes to catalog design, print quality, or the quality of our mailing lists.
|
|
Read more...
|
 High quality photos sell products. Provide your high quality, print ready images or have our design partner G2 Catalog Design create stunning images of your featured products for $25.
|
|
Read more...
|
 Hybrid Media Marketing offers SEO’s, marketing agencies, and PPC specialists a way to increase sales for their clients while adding a profitable service to their list of offerings.
|
|
Read more...
|
 Hybrid Media Marketing evolved as a solution to the problems we as search engine marketers faced when promoting our client’s products online. |
|
Read more...
|
|
See How It Works
See how Hybrid Media Marketing can drastically increase product sales:
Submit Your Products
Think you products are a good fit for direct mail catalog marketing?
contact us with a link to your website and the products you would like to feature
|
